

We’d recommend either Shopify or BigCommerce for that. Its tools and features are impressive, but they aren’t quite good enough to deal with a large or complex inventory. However, we would still only recommend Wix for smaller online stores. And if that weren’t enough, Wix has the best website features out of all the builders we tested, too!īecause of this, users don’t have to look very far to find the tools they need for online store success – they’re all right there at the touch of a button!

This means that it now sits in third position for this category, a hairsbreadth behind ecommerce giants Shopify and BigCommerce.

We’ve been particularly impressed by Wix’s sales features, which have expanded drastically since we last tested it. In recent years, Wix has made significant improvements to its ecommerce offering that’s resulted in its score increase and led to us dubbing it the best overall ecommerce website builder. Wix knows a thing or two about creating websites and online stores – so much so, that it takes first prize in our ecommerce ratings with an overall score of 4.7 out of 5.īut it hasn’t always been this way. Wix is a hugely popular drag-and-drop website builder and ecommerce platform, with over 110 million users worldwide. Only has basic inventory and analytics systems – not ideal for growth Add product videos for better engagement with customers Creates a strong brand for your business Wix’s easy drag-and-drop editor shows you exactly how your storefront will look Comes with abandoned cart recovery emails

Would you prefer instant, personalized answers? No problem, take our 4-question quiz and find your perfect ecommerce builder! Still got questions? Read our report on How We Conduct Our Ecommerce Website Builder Research for a more detailed explanation. We’ve applied this process to over 50 website builders so far – all so we can bring you the most accurate results and recommendations!
